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A challenger FMCG brand identity that won shelf space

Positioning and visual identity built around a disruptive brand promise that earned premium retail listings and press coverage.

The Challenge

A new FMCG brand entering a commodity market needed an identity that would stand out on shelf and justify a 40% price premium over category averages.

Our Approach

We defined a challenger positioning strategy rooted in provenance and transparency — then built an entire visual identity system designed to disrupt the category shelf.

Results

12 Premium Retail Listings in First 3 Months

Featured in 5 Major Business Publications

28% Market Share in Target Retail Category within 12 Months

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