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A content-first product launch that drove 10K signups in 30 days
A full content and social strategy around a product launch that built anticipation and converted an audience before the product went live.
The Challenge
A new product needed to build an audience from scratch with zero budget for paid media. The team had 90 days before launch.
Our Approach
We built a content-first audience acquisition strategy — combining educational long-form content, behind-the-scenes social content, and a waitlist funnel — to build a community before launch day.
Results
10,000 Pre-Launch Signups
4.8M Organic Content Reach
₹0 Paid Media Spend
Day-1 Launch Wait List Fully Converted
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