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How a D2C brand grew 3x in 12 months

A complete brand overhaul combined with a performance marketing stack that took a bootstrapped brand from ₹40L to ₹1.2Cr ARR.

The Challenge

The brand had good product-market fit but was invisible in a crowded D2C market. Their messaging was generic, their visual identity was dated, and their marketing spend was burning cash with a ROAS of 1.1x.

Our Approach

We started with a full brand audit and repositioning exercise to find the white space in the market. We rebuilt the visual identity, rewrote all messaging, then rebuilt the performance marketing stack from scratch — with a full-funnel strategy across Meta and Google.

Results

3x Revenue Growth (₹40L → ₹1.2Cr ARR)

68% CAC Reduction

4.2x Average ROAS

2.8x Customer LTV Improvement

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