E-commerce redesign that lifted conversion rate by 85%

A data-driven redesign of a high-traffic e-commerce store that dramatically improved the path to purchase.

The Challenge

High traffic, low conversion. A 1.1% conversion rate on a site receiving 80K monthly visitors was leaving significant revenue on the table.

Our Approach

We conducted heuristic analysis, session recordings review, and user interviews. Redesigned the full purchase journey — from landing page to checkout — with a focus on trust signals, friction reduction, and mobile optimisation.

Results

85% Conversion Rate Improvement (1.1% → 2.0%)

32% Increase in Average Order Value

91 PageSpeed Score

41% Reduction in Cart Abandonment

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